Feverpitch × Coventry City
SKY BLUE.
READY TO
ROLL.
From the Coventry Building Society Arena to the family table. A bespoke Sky Blues edition built for retail, supporter engagement and partner activation.
Two dice. Endless drama.
Coventry City edition · illustrative packaging
SKY BLUE PRIDE
Club identity on a game supporters can share
FROM £4.10
At the new 500-game MOQ · ex VAT
500 MIN.
Minimum club order · ages 5+
Sky Blue pride. Football in their pocket.
More than matchday
THE ARENA.
AWAY DAYS.
KITCHEN-TABLE GOALS.
Coventry City runs through generations. The Sky Blue shirt, the journey to the Arena and the stories families share. Feverpitch gives supporters another way to live that passion, wherever they play.
01
Young Sky Blues. Big celebrations.
A first Coventry City gift. A game with a parent or grandparent. A last-minute winner before tea. Simple football fun with the club at its heart.
02
The Sky Blue Army travels.
Small enough for an away-day bag. Ready for a game with fellow supporters on the journey there, before kick-off or on the way home.
03
Coventry roots. Sky Blues everywhere.
For supporters around the corner or across the world, sky blue is an unmistakable connection to club, city and home.
For the club, that means merchandise with a role beyond the shelf: a product supporters can play, gift and keep coming back to.
The Sky Blues. Innovation. Resilience. Pride.
SINGERS FC.
JIMMY HILL.
WEMBLEY '87.
Founded by bicycle-factory workers in 1883, Coventry City has always carried the character of its city. Jimmy Hill sparked the Sky Blue Revolution, and the 1987 FA Cup triumph became part of football folklore. Feverpitch turns that shared story into something supporters can play together.
A proposal for Coventry City’s partnerships, retail and commercial teams. Final artwork, activation mechanics and promotional offers would be developed with the club.
Same game. Your identity.
YOUR COLOURS.
YOUR CREST. YOUR GAME.
Packaging concept
COVENTRY CITY
Unmistakably Coventry. Sky blue, crisp white and deep navy. A small box carrying the energy of the Sky Blue Army.
THE SKY BLUES.IN EVERY GAME.
- Club colours on the retail box
- Your club crest on the box
- The original Feverpitch football dice game
- Custom dice colours included free
Illustrative Coventry City edition proposal. Final artwork and badge use require club approval.
FEEL THE DRAMA.
Watch on YouTube ↗Club merchandise. Clear figures.
SMALL GAME.
BIG CLUB POTENTIAL.
Explore the order size, retail value and potential gross profit for your club edition.
Recommended retail is £9.99 including VAT. Revenue, cost and profit are compared excluding VAT.
ORDER COST
£2,050
£4.10 per game, ex VAT
RETAIL REVENUE
£4,162.50
If every game is sold
POTENTIAL GROSS PROFIT
£2,112.50
Before your selling costs
50.8%
GROSS MARGIN
£4.23 gross profit per game
103.0% markup on the wholesale price.
Illustrative gross profit assumes the full order sells at the selected VAT-inclusive retail price. Revenue, cost and profit outputs exclude VAT. Custom dice colours are included free. Club selling and operating costs are excluded.
| Games | Trade price / game | Order cost | Gross profit at £9.99 inc VAT |
|---|---|---|---|
| 500 | £4.10 | £2,050 | £2,112.50 |
| 1,000 | £4.00 | £4,000 | £4,325 |
| 5,000 | £3.90 | £19,500 | £22,125 |
| 10,000 | £3.80 | £38,000 | £45,250 |
| 20,000 | £3.70 | £74,000 | £92,500 |
Trade prices exclude VAT. Recommended retail is £9.99 including VAT. Pricing starts at £4.10 for 500 games and falls with volume. Box colour / badge customisation is the club branding offer. Custom dice colours are included free. Speak to Pete to confirm your order and artwork.
Put it in fans’ hands
MAKE IT PART
OF THE SKY BLUE EXPERIENCE.
01 / SELL
CLUB SHOP.
A NEW WAY TO PLAY.
A proposed addition to the Arena store and online range: a compact gift, a first piece of Coventry City merchandise or an extra at checkout. The calculator shows the commercial opportunity at each order size.
02 / WELCOME
YOUNG SKY BLUES.
TOMORROW'S MEMORIES.
Explore a junior supporter welcome gift, family offer or school-holiday promotion. Give young fans something to do with their Sky Blue pride and a reason to bring family into the game.
03 / SHARE
PARTNERS.
SUPPORTERS. COVENTRY.
Build a partner-funded giveaway, supporter reward or community campaign around a playable Coventry City product. Each route can be tailored to the club's audience, budget and objectives.
One box. One unique code.
KEEP THE GAME GOING.
BRING FANS CLOSER.
Every box has a unique code on the back. Turn it into a route from the game to your club’s next promotion, reward or experience.
Bring a kitchen-table winner back to the Arena. A box code could link the game to a selected match, a stadium experience or a partner campaign, giving the club a clear next step after purchase.
Back-of-box code
YOUR NEXT CLUB
EXPERIENCE STARTS HERE.
SKYBLU-XXXX-XXXX
Illustrative code format
PLAY THE GAME → ENTER YOUR CODE → DISCOVER YOUR REWARD
A FREE MATCH TICKET.
Make the box a route to a selected fixture. Give supporters a reason to bring the excitement back to the stands.
BEHIND THE SCENES
AT THE ARENA.
Explore a stadium-experience reward or prize draw. Connect the game at home with the ground, the club's story and a day to remember.
YOUR NEXT CAMPAIGN.
Use codes for a club offer, fan reward or promotional entry, tailored to your campaign and audience.
Marketing with a purpose. Codes can connect each box to a chosen campaign and, with a redemption process, help track participation. An optional sign-up can invite fans to hear more from the club.
Example promotions for discussion. The club chooses the offer, availability, terms and redemption process. Marketing sign-up would be optional.
Two dice. No screen required.
PASS.
SHOOT.
CELEBRATE.
Choose five minutes of play, or race to three goals. Two custom dice turn football’s highs and lows into a fast, face-to-face game.
01
BUILD THE ATTACK.
Roll the white die. Three consecutive passes or Shoot earns a shot. Tackle hands over possession; Foul gives your opponent a shot.
02
TAKE YOUR SHOT.
Roll the black die. Goal scores. Save returns play to the defender. Rebound means roll again; Counter gives the opponent a shot.
03
GO AGAIN.
After a goal, possession switches to the opponent, who rolls the Field Dice to kick off. Keep playing to your agreed time or score. Same football drama. Sky Blue colours.
Make your club edition happen
SKY BLUE.
BOLD.
LET'S PLAY.
START WITH YOUR COLOURS.
BUILD FROM THERE.
Tell Pete your preferred quantity and how you want to get the Coventry City edition into supporters’ hands.
- Choose your order size and club colour direction.
- Agree the box artwork and approved badge.
- Confirm pricing and your club edition.
Custom dice colours are included free.